Apple's new software release is called iBooks Author

All you need is an idea and a Mac. Start with one of the Apple-designed templates that feature a wide variety of page layouts. Add your own text and images with drag-and-drop ease. Use Multi-Touch widgets to include interactive photo galleries, movies, Keynote presentations, 3D objects, and more. Preview your book on your iPad at any time. Then submit your finished work to the iBookstore...

http://www.applenewsonline.com/2012/01/apples-new-software-ibooks-author.html